001
2025 Annual Report to the Community
UJA's scale is hard to hold in one hand—hundreds of programs, thousands of donors, a community's worth of need. This report makes the case for all of it in language a donor can actually feel.
View sample ↗Portfolio / Communications leadership
Work with
purpose.
I've spent the better part of a decade turning complexity into clarity—for national sport organizations, philanthropic institutions and the causes people care about most. This is a selection of that work: the messaging, the moments and the reports that had to land right the first time.
01 / Featured work
The work that mattered most.
Every project here answers a different problem—an organization too complex to explain simply, a moment with no room for error, a strategy still waiting for the story that would carry it. I chose these because together they show how I think, not just what I've written.
002
Holocaust Survivors Support Fund Impact Report
Survivor testimony carries this report, not statistics. My job was to give the numbers just enough room to support the stories, never to crowd them out.
View sample ↗003
2019 COC Annual Report
A full year of a national sport organization—marketing, digital, operations, the athletes themselves—compressed into one document that still reads like it has a point of view.
View sample ↗004
AthleteHUB Launch
Eighty resources, thirty organizations, one platform built for athletes who don't have time to go looking. I wrote the launch to make that scale feel like relief, not clutter.
View sample ↗005
AthletesCAN at Paris 2024
Paris 2024 generated plenty of medal counts. This piece was about the volunteers and athlete leaders who made the cycle possible long before the Games began.
View sample ↗006
2024 Canadian Sport Awards
A live show has one shot to get the order of operations right—protocol, land acknowledgement, dignitaries, athletes—without ever feeling like a checklist. I wrote every transition to carry that weight.
View sample ↗007
Vancouver 2010 10th Anniversary
Ten years on, the case for Vancouver 2010 still had to be made fresh: legacy isn't nostalgia, it's an ongoing argument for investment. These are the messages that made it.
View sample ↗008
Budget 2024 Athlete Assistance Program Statement
An advocacy statement built to hold up in front of government—athletes and community voices asking, specifically, for $35M over five years plus $7M ongoing. No hedging in the ask.
View sample ↗02 / Project archive
The rest of the file.
Press releases, scripts, case statements, the day-to-day of the job—filed by discipline below. Each link opens the original document.
01
Press Release
Christine Girard Medals Release
AthletesCAN
02
Press Release
Surf Canada + CUSW Partnership
Surf Canada
03
Press Release
Game Plan Day Canada
Canadian Olympic Committee
04
Press Release
ANOC Executive Election
Canadian Olympic Committee
05
Key Messaging
Future of Sport in Canada Commission
AthletesCAN
06
Key Messaging
GPDIC Internship
Canadian Olympic Committee
07
Key Messaging
Ways to Raise
Steinberg Family / community campaign
08
Case for Support
Canadian Olympic Foundation Case for Support
Canadian Olympic Foundation
09
Case for Support
Canadian Olympic Foundation — Short Case
Canadian Olympic Foundation
10
Case for Support
AthletesCAN Case for Support
AthletesCAN
11
Script
CSA Script 2023
AthletesCAN
12
Script
Annual Campaign Donor Call Script
Community campaign
13
Annual Report
Steinberg Family Woman Abuse Program Update
Steinberg Family
14
Annual Report
Jewish Foundation Giving Fund Report
Jewish Foundation
15
Annual Report
COC Annual Report 2018
Canadian Olympic Committee
03 / How the work connects
Strategy, story, delivery.
I move between the boardroom and the blank page by design—strategy means nothing until it's written, and writing means nothing until it's grounded in strategy.
01
Clarify
Distill competing priorities into one objective and a promise to the audience.
02
Shape
Build the narrative and messaging architecture that gives the objective form.
03
Activate
Carry the strategy into media, digital, events and executive content.
04
Steward
Hold the work accountable to the people and outcomes it's meant to serve.