Jacob Morris

Brock University Graduate Student, Researcher, Sports Fan, Critical Media Analyst

Research Interests

Gender equality in sport spaces, specifically differences in gendered sport portrayal in media

Social inclusivity in sport and recreation spaces for individuals with disabilities

Current Projects

"An equal opportunity to watch, read about, meet and hear from”: An Analysis of CBC’s Commitment to Achieve Gender Balance in Sport Programming

Thesis Project - Supervisor: Dr. Michele Donnelly

“On track” to gender equality at the Canada Games?

Research Assistant to Dr. Michele Donnelly

Monitoring CBC’s Coverage of Gender at the Olympic Games

Research Assistant to Dr. Michele Donnelly and Dr. Olan Scott

Previous Projects

Making Social Media a Priority for Sport Organizations

Investigated the use of Social Media by Canadian National Sport Organizations to build brand awareness, reach and engage with target audiences. Reviewed and analyzed interview data to distill themes prevalent across Canadian sport system discovering organizations are active across multiple platforms with different benefits in mind, and closely integrating social media into organizational strategies.

Download the Report Here

Creating Inclusive Spaces in Sport for ASD Youth

Addressed social barriers to participation in youth sport space for Autistic children and presented best practice steps that can be implemented to make spaces more accessible and inclusive

Download the Report Here