Results at meaningful scale.
A track record across national sport, nonprofit fundraising, digital transformation and executive communications.
Strategy, execution and advisory work.
Experience leading communications work across national sport, nonprofit, hospitality, technology and public-institution environments.
Content Manager
Lead content strategy across enterprise-wide fundraising, stakeholder communications and flagship reporting.
Translate complex program and funding information into compelling narratives supporting a $75+ million annual campaign and multiple long-term campaigns valued at $50–100 million each.
Build relationships and mentor marketing team members while guiding cross-departmental planning and development of data-informed, stakeholder-focused communications.
Manager, Digital Media & Communications
Led the development and execution of national media and digital communications strategies and served as a primary media contact and strategic advisor to senior leadership.
Grew the organization’s social audience from approximately 7,500 to more than 10,000 across major platforms and led a full digital ecosystem transformation spanning social, website modernization and SEO.
Directed cross-functional staff and volunteer collaboration and established analytics reporting frameworks that informed organizational decision-making and long-term digital performance.
Co-Founder & CEO
Built and led a three-person boutique communications consultancy delivering PR, digital content and executive profile-building for national and international clients.
Oversaw business development, client strategy and project execution across sport, hospitality, technology and public institutions, including CSA Surf Canada, Rowing Canada Aviron, Park Hyatt Kyoto and BDC Canada.
Provided executive advisory support and led multidisciplinary collaborators and freelancers, generating repeat engagement from more than 75% of clients.
Assistant, Communications
Supported national and local communications strategies, collaborated with senior leaders on time-sensitive media responses and helped coordinate messaging during high-visibility moments across the Olympic cycle.
Led the overhaul of corporate and executive social media channels, contributing to a 30% increase in engagement.
Drove the development and technical rollout of Team Canada’s first all-digital media guide and produced more than 300 pieces of written content for Olympic.ca.
Leadership capabilities.
The common thread across my work is turning organizational priorities into communications that are strategic, clear and built to perform.
Strategic Communications
Align communications strategy and content development with organizational objectives, campaigns and stakeholder needs.
Executive & Stakeholder Advisory
Support senior leaders, boards, athletes, partners and diverse stakeholders through complex communications priorities.
Digital Transformation
Modernize digital ecosystems through social strategy, website development, SEO and analytics-informed decision-making.
Media & Reputation
Build media relationships, shape narratives and coordinate communications during high-visibility and time-sensitive moments.
An evidence-informed approach.
My academic work complements my professional focus on strategic communications, public-facing storytelling and accountability.
“An equal opportunity to watch, read about, meet and hear from”: An Analysis of CBC’s Gender Balance in Sport Programming Commitment.
Read the thesis ↗